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You set a story variable named player to a value of "Jane Doe" like so

<% s.player = "Jane Doe"; %>

You output the current value of the player story variable like so

Hi, my name is <%= s.player %>

warning: The Snowman story format assumes that it's users are either experenced web-developers or are willing to learn how to become one. It requires knowledge of HTML, CSS, and JavaScript to use it..